The Progressive Language Institute (PLI) is a multicultural language organization founded in August, 1998 by Victoria Palacio.
Our core philosophy is to enable children and adult students (regardless of age) to communicate in Spanish in order to respond effectively in this rapidly changing, high-tech global economy.
We’re committed to the principle of “Global Education”. That’s why we give our young and adult students the skills and significant tools that will empower them to become multiculturally competent.
Language skills are a required tool to compete and succeed in the 21st century. That’s why our main goal is to assure that students develop their second or third language knowledge through the expansion and enhancement of culturally sensitive and culturally relevant language programs within the U.S. society.
Why Learn Spanish?
Get The Facts!
Considering that 29.6 million Hispanics live in the U.S and that there are 450 million Spanish speakers in Latin America, where marketers are young and consumers are eager for more developed countries' products and services. The demand for the acquisition of the Spanish language with competence and fluency among business executives and individuals with multiple interests has never been greater as domestic and international trade and investment increase. According to U.S. Census Bureau, Hispanic Consumer Market Report, and Standard & Poor’s DRI 1997, researches on the U. S. Hispanic market indicate that a dramatic shift of the Hispanic population within the ten biggest U.S. cities is creating an enormous opportunity for marketers to target Spanish speakers. more
“Advertising to Hispanics in Spanish is Far More Effective than Advertising in English” (Roslow study, 1990). As a result, top consumer products now view Hispanic purchasing power as an integral component to their business strategies. Likewise, business executives are acknowledging that part of their professional responsibilities is to become multi-culturally competent by understanding the language and customs of their target customers”.